Book - Forecasting Tomorrow:
The Future of Safety Excellence

"Excellent and feasible safety culture predictions. Love the book. I will apply the insight. Would recommend this any strategic safety professional. The future of Excellence Safety Culture is now!"

"This book is a great companion to STEPS to Safety Culture Excellence. Both books challenge the status quo of safety and challenge the reader to rethink traditional safety 'knowledge.' Where STEPS laid out what the journey to safety excellence might look like, this book describes what you might see along the way.

For years, safety professionals have pushed for the elevation of safety within an organization. Now that safety is gotten the attention of senior company leaders, safety professionals are pushed to show value to the organization and alignment with their organization's strategy... not in an altruistic way but in a real-world, business way. This requires a change in mindset for executive, operational and safety leaders. How do we continue moving our thinking from 'Zero' to excellence.

In addition to the strategic elements of safety, this book also discusses how safety programs, metrics and technology will need to be integrated into business strategies for organization success as well as furthering safety excellence. It also challenges the current roles of safety professionals and consultants and looks at how they might provide more business value in the future.

While there may still not be a silver bullet, Shawn and Terry have found 'the yellow brick road' toward safety excellence and are enthusiastic guides."

Through their travels and meetings with corporate and safety leaders around the world, I think that Terry and Shawn probably have a better idea than most about the trends impacting safety and safety performance and are accurate in their predictions about the future of safety excellence, the most profound of which is the integration of safety into the business culture and the demand that metrics focus on value and not just meeting numerical goals like zero injuries (aka "failing less").

As the old saying goes, "If you want the same results, keep doing the same things." But as Terry and Shawn point out in Forecasting Tomorrow, "If we seek different results, we must ask more intelligent questions and realize today's answers will be antiquated tomorrow." Having a strategic plan and working that plan to achieve sustainable safety excellence - rather than creating programs to achieve specific goals - is something that business leaders understand and safety leaders need to adopt. True corporate leaders should lead safety like they lead production and other aspects of the business. Shawn and Terry are right: "Safety culture is an aspect of company culture and cannot be delegated or outsourced."