February 25 2018
By: Terry L. Mathis

Not a radio station, but an acronym for "What's In It For Me?" I have been told this is a very selfish question, but I find it quite human. When something changes or my help is solicited, I tend to ask this question. So do your workers! When you introduce a new rule or program, do you explain the rationale behind it and how it will impact and help individuals? Dictates get hands and feet moving, but hearts and minds are moved by the human impact reflected in the rationale.


We can get caught up in what to do and forget about why we are doing it. We can also take for granted that everyone knows the rationale that is obvious to us. Don't fall into these traps. Make sure everyone knows the "why" so they can answer the WIIFM question.

Terry L. Mathis

Terry Mathis, Founder and retired CEO of ProAct Safety, has served as a consultant and advisor for top organizations the world over. A respected strategist and thought leader, Terry has authored five books, numerous articles, videos and blogs, and is known for his dynamic and engaging presentations. EHS Today has named him one of the '50 People Who Most Influenced EHS' four consecutive times. Business leaders and safety professionals seek Terry's practical insight and unique ability to introduce new perspectives that lead to real change.