Specificity Matters

November 06 2023
By: Shawn M. Galloway

Just because we have given directions doesn't mean it was clearly communicated. How often do we check in to verify the message was received and understood, and that expectations are aligned?

For the life of me, I can't remember where I first heard or saw this exchange. A father continues to find his son playing in the street and punishes him while saying, "I told you not to go past the curb." Days later, he would find him on the road again and again with the same admonishment. This repeats, and the son finally looks to his father asking, "Daddy, what's a curb?" That has always stuck with me and reminds me of the need to be specific when communicating direction.

Telling this story at a recent workshop, the leader who engaged me shared a funny example during a break. 3 shapes representing people, a blue one thinking of a square, a pink one thinking of a triangle, and a green one thinking of a circle His son, who plays Little (Minor) League, was with the team before the game in a circle, and the coach was providing a pep talk and concluded with: "There's a famous boxer, Mike Tyson, who said 'Everyone has a plan until they get punched in the mouth.' This team we are playing has a plan, so I want us to go out there and punch them in the mouth!" A little later, as the players were preparing to take the field, one of the kids on the coach's team seemed a little too hyped up. The coach checked in with him and found that the kid was eager to take the field and was excited to punch the other players in the mouth, literally!

This past weekend, watching one of my sons pitching at his own Little (Minor) League game, my youngest daughter (nine years old) wanted to play behind the bleachers. The field behind extends about twenty yards and then drops into a ditch. As snakes can be found in ditches, I gave my daughter permission to play but told her to stay away from the ditch. She immediately replied, "What's a ditch?"

When I played Tee ball, a story my parents liked to share is when I first hit the ball, one of the coaches yelled for me to run to second, so I did, right across the pitcher's mound, straight to second.

"The single biggest problem in communication is the illusion that it has taken place." — George Bernard Shaw

"Words are the source of misunderstandings." — Antoine de Saint-Exupéry

"When words fail, then real language arrives, that rare guest." — Carolyn Chun


Shawn M. Galloway

Shawn Galloway, CEO of ProAct Safety, is an expert in safety excellence. With almost thirty years of experience, he is a highly sought-after advisor, keynote speaker, and expert witness. Shawn has become a trusted partner to leading organizations across various industries worldwide. He ranks in the top 1% of the most prolific writers in his field, having authored over 500 articles and several bestselling books. He also launched the world's first safety podcast, Safety Culture Excellence©. As a recognized authority in safety, Shawn has received awards such as being named among the Top 50 People Who Most Influence EHS and a Top 10 Speaker, among others.

He is a regular guest on Bloomberg, Fox News, The Daily Mail, Dubai One, U.S. News & World Report, Sirius Business Radio, Wharton Business Daily, and leading safety magazines and podcasts. Shawn also serves as a member of the Harvard Business Review Advisory Council, Forbes Business Council, and Fast Company Executive Board, enabling his influence to shape safety thinking and strategy at the executive level.





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