Safety's Attention Share and Attention Capitalization

February 14 2022
By: Shawn M. Galloway

Companies of all kinds develop external strategies to increase their market share and market capitalization, the value of their shares of stock. If we want cultures of excellence, discretionary effort is vital. To capture this, these same companies need internal strategies that focus on creatively growing the attention share of the workforce and measuring the ROI from doing so.

Workers are not the problems to be solved; they are the problem-solvers, consumers and customers of the safety efforts within a company. What we do in safety has to be of value and create the perception of value. We need their attention, and we need this attention to yield continuous improvement.

Capturing attention is a competitive field. Production, engineering, HR, and quality all want the worker's attention. Like with safety, if what we are doing is not perceived as valuable, a worker's attention is focused elsewhere, even during a safety meeting. Safety's Attention Share and Attention CapitalizationIf the worker sees what safety is doing as fun, engaging, and of value to the company and the individual, the worker will give their discretionary time and energy to participate. If safety is not monitoring the reality of attention share and the attention capitalization (value derived from the worker giving additional attention), other parts of the organization will, and safety loses the workforce's attention share.

"The most basic way to get someone's attention is this: Break a pattern." — Chip Heath and Dan Heath, Made to Stick

"You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you." — Ginni Rometty






Shawn M. Galloway

Shawn M. Galloway is CEO of the global consultancy ProAct Safety. He is a trusted advisor, professional keynote speaker, and author of several bestselling books on safety strategy, culture, leadership, and behavior-based safety. He is a monthly columnist for several magazines and one of the most prolific contributors in the industry, having also authored over 700 podcasts, 200 articles, and 100 videos. Shawn has received awards and recognition for his significant contributions from the American Society of Safety Professionals, National Safety Council's Top 40 Rising Stars and Top Ten Speakers, EHS Today Magazine's 50 People Who Most Influenced EHS, ISHN Magazine's POWER 101 - Leaders of the EHS World and their newest list: 50 Leaders for Today and Tomorrow, Pro-Sapien's list of The Top 11 Health and Safety Influencers and is an Avetta Distinguished Fellow.