March 31 2019
By: Terry L. Mathis
Many think that communication is simply sending a clear message. But there is another aspect to communication: the message must be received. Organizations that simply send out safety messages are often surprised to learn the intended receivers of the message know nothing about it. This can happen for several reasons, including use of the wrong media, timing of the message, the amount of other communication competing with it, or a number of other factors. Measuring the receipt of communication is an important part of safety that is neglected by most organizations.
There is another important factor to consider, also. Communication should be two-way. Information should flow from the top down and from the bottom up. When leaders are in the dark, it is often because people fear being the bearer of bad news to the boss. Great organizations communicate effectively which includes keeping people in the flow of information from censoring what flows to the leaders.
Terry Mathis, Founder and retired CEO of ProAct Safety, has served as a consultant and advisor for top organizations the world over. A respected strategist and thought leader, Terry has authored five books, numerous articles, videos and blogs, and is known for his dynamic and engaging presentations. EHS Today has named him one of the '50 People Who Most Influenced EHS' four consecutive times. Business leaders and safety professionals seek Terry's practical insight and unique ability to introduce new perspectives that lead to real change.