March 19 2017
By: Terry L. Mathis
Alan Weiss describes business strategies for products or services as either Competitive, Distinct or Breakthrough. Think how this applies to safety strategy. Do you simply want to be competitive? Would you like for your safety failure metrics to benchmark well in your industry, keep regulators away, or placate stockholders? This is the most common level of safety strategy.
But there are more opportunities if you can adjust your mindset to seek them out. Can you develop a safety strategy that really sets your organization apart from others and give your workers a distinct advantage? Can you even innovate an approach to safety that takes the whole effort to a new level of success never before achieved? Extraordinary results seldom come from ordinary strategies, and most safety strategies are either quite ordinary or completely missing. Leaders, challenge yourselves to be as creative with your safety strategy as you are with your organizational marketing strategies.
Terry Mathis, Founder and CEO of ProAct Safety, has served as a consultant and advisor for top organizations the world over. A respected strategist and thought leader, Terry has authored five books, numerous articles, videos and blogs, and is known for his dynamic and engaging presentations. EHS Today has named him one of the '50 People Who Most Influenced EHS' four consecutive times. Business leaders and safety professionals seek Terry's practical insight and unique ability to introduce new perspectives that lead to real change.