October 01 2017
By: Terry L. Mathis
Studies have shown that human beings are emotional creatures. They react to new information emotionally before they react logically. Knowing this, ask what we do when conveying safety information, like accident-investigation data. We tell the facts and then, maybe, we tell the story. This is backwards! It is the story that will get the emotional response and the facts that will reinforce the logical response.
Safety is ultimately about people. Start with the human side and work your way to the details. Get workers emotionally connected, then give them facts. The information will have more force and will last longer in memory. The probability that those who hear it will internalize lessons learned to avoid repeating such accidents also increases significantly. If you analyze your audience (humans), you can present your message in a way they will best understand and respond to.
Terry Mathis, Founder and CEO of ProAct Safety, has served as a consultant and advisor for top organizations the world over. A respected strategist and thought leader, Terry has authored five books, numerous articles, videos and blogs, and is known for his dynamic and engaging presentations. EHS Today has named him one of the '50 People Who Most Influenced EHS' four consecutive times. Business leaders and safety professionals seek Terry's practical insight and unique ability to introduce new perspectives that lead to real change.