Competing for Stickiness

March 28 2022
By: Shawn M. Galloway

Throughout an organization, in most departments, someone has a message or information perceived as highly important, and they all want it in the heads of the workforce. Communication is highly competitive. Your messaging needs to be imaginative, innovative, and impactful to outcompete.

I am often hired to coach and advise clients on their strategy to improve safety performance and overall culture. I regularly find ineffective communication at the root of many personal and business problems. Competing for Stickiness Effective leaders' ability to send and receive information is a core competency.

How creative is your communication? Are you expressing thoughts and feelings in a unique and, where appropriate, poetic or transparent manner? Does it influence and cause the audience to think and ask questions? Most importantly, does your audience remember the topic or most important details weeks or months later? How sticky is your communication?

"The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw

"Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory." - Chip Heath & Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die

Shawn M. Galloway

Shawn M. Galloway is CEO of the global consultancy ProAct Safety. He is a trusted advisor, professional keynote speaker, and author of several bestselling books on safety strategy, culture, leadership, and behavior-based safety. He is a monthly columnist for several magazines and one of the most prolific contributors in the industry, having also authored over 700 podcasts, 200 articles, and 100 videos. Shawn has received awards and recognition for his significant contributions from the American Society of Safety Professionals, National Safety Council's Top 40 Rising Stars and Top Ten Speakers, EHS Today Magazine's 50 People Who Most Influenced EHS, ISHN Magazine's POWER 101 - Leaders of the EHS World and their newest list: 50 Leaders for Today and Tomorrow, Pro-Sapien's list of The Top 11 Health and Safety Influencers and is an Avetta Distinguished Fellow.

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