March 28 2022
By: Shawn M. Galloway
Throughout an organization, in most departments, someone has a message or information perceived as highly important, and they all want it in the heads of the workforce. Communication is highly competitive. Your messaging needs to be imaginative, innovative, and impactful to outcompete.
I am often hired to coach and advise clients on their strategy to improve safety performance and overall culture. I regularly find ineffective communication at the root of many personal and business problems. 
Effective leaders' ability to send and receive information is a core competency.
How creative is your communication? Are you expressing thoughts and feelings in a unique and, where appropriate, poetic or transparent manner? Does it influence and cause the audience to think and ask questions? Most importantly, does your audience remember the topic or most important details weeks or months later? How sticky is your communication?
"The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw
"Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory." - Chip Heath & Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die
Shawn Galloway, CEO of ProAct Safety, is an expert in safety excellence. With almost thirty years of experience, he is a highly sought-after advisor, keynote speaker, and expert witness. Shawn has become a trusted partner to leading organizations across various industries worldwide. He ranks in the top 1% of the most prolific writers in his field, having authored over 500 articles and several bestselling books. He also launched the world's first safety podcast, Safety Culture Excellence©. As a recognized authority in safety, Shawn has received awards such as being named among the Top 50 People Who Most Influence EHS and a Top 10 Speaker, among others.
He is a regular guest on Bloomberg, Fox News, The Daily Mail, Dubai One, U.S. News & World Report, Sirius Business Radio, Wharton Business Daily, and leading safety magazines and podcasts. Shawn also serves as a member of the Harvard Business Review Advisory Council, Forbes Business Council, and Fast Company Executive Board, enabling his influence to shape safety thinking and strategy at the executive level.
