22 Years Since 9/11: Aligned and Divided

September 11 2023
By: Shawn M. Galloway

Twenty-two years ago, the world was shocked by the terrorist events of 9/11, thrusting Americans into a sense of collective intentionality. We were many, and despite differences, we became a single group, all experiencing sadness and resolve to do whatever was necessary to ensure the events were never repeated.

I witness these same reactions when I'm involved in helping a company recover from a tragic occupational safety event that took employees' lives. I see a passionate resolve to ensure the events are never repeated. Unfortunately, passion and resolve tend to drift, priorities change, and collective intentionality dissipates. This often demonstrates a lack of maintaining an aligned vision, a safety strategy not integrated into the overall business strategy, and ineffective accountability for the responsibilities of leaders to execute on the vision. Row of people crossing arms and holding hands

Here we are, twenty-two years later. A previously unknown country-folk singer, Christopher Anthony Lunsford, who releases music under the name Oliver Anthony Music, has instantly become a topic of conversation in many households. His self-published song, Rich Men North of Richmond, debuted at number one on the Billboard Hot 100 and demonstrates the frustration many Americans, regardless of political affiliation, feel about the country's current state and its leadership. For a different reason, unified in some way again.

What unites or codifies is nearly impossible to predict, and unforeseen events can be massive disruptors and make any strategy obsolete. It is hard work to create a passion for a cause proactively. Creating collective ownership in a vision for the future and having a strategy agile enough to adjust as plans are disrupted is also hard work. But it's work worth pursuing and a must if your goal is safety excellence.

How robust and agile is your safety strategy? What are you doing to create passion proactively so it doesn't emerge reactively after a tragedy? How are leaders held accountable for creating a culture of safety excellence? If you do not have confident answers to these questions, call me. It is my passion and personal mission.

Ironically, I wrote this while waiting for my flight from Houston, TX, to Washington, DC, to finish boarding. Then, another unforeseen event: the United Airlines worldwide system outage at 12 PM CDT on 05 September 2023. This is why I try to fly earlier in the day. Delays seem inevitable lately.

"The arrival of the unforeseen reveals the depths of one's heart." — William P. Young

"Nothing is more imminent than the impossible . . . what we must always foresee is the unforeseen." — Victor Hugo

"The art of living is more like wrestling than dancing, in so far as it stands ready against the accidental and the unforeseen, and is not apt to fall." — Marcus Aurelius


Shawn M. Galloway

Shawn Galloway, CEO of ProAct Safety, is an expert in safety excellence. With almost thirty years of experience, he is a highly sought-after advisor, keynote speaker, and expert witness. Shawn has become a trusted partner to leading organizations across various industries worldwide. He ranks in the top 1% of the most prolific writers in his field, having authored over 500 articles and several bestselling books. He also launched the world's first safety podcast, Safety Culture Excellence©. As a recognized authority in safety, Shawn has received awards such as being named among the Top 50 People Who Most Influence EHS and a Top 10 Speaker, among others.

He is a regular guest on Bloomberg, Fox News, The Daily Mail, Dubai One, U.S. News & World Report, Sirius Business Radio, Wharton Business Daily, and leading safety magazines and podcasts. Shawn also serves as a member of the Harvard Business Review Advisory Council, Forbes Business Council, and Fast Company Executive Board, enabling his influence to shape safety thinking and strategy at the executive level.





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