22 Years Since 9/11: Aligned and Divided

September 11 2023
By: Shawn M. Galloway

Twenty-two years ago, the world was shocked by the terrorist events of 9/11, thrusting Americans into a sense of collective intentionality. We were many, and despite differences, we became a single group, all experiencing sadness and resolve to do whatever was necessary to ensure the events were never repeated.

I witness these same reactions when I'm involved in helping a company recover from a tragic occupational safety event that took employees' lives. I see a passionate resolve to ensure the events are never repeated. Unfortunately, passion and resolve tend to drift, priorities change, and collective intentionality dissipates. This often demonstrates a lack of maintaining an aligned vision, a safety strategy not integrated into the overall business strategy, and ineffective accountability for the responsibilities of leaders to execute on the vision. Row of people crossing arms and holding hands

Here we are, twenty-two years later. A previously unknown country-folk singer, Christopher Anthony Lunsford, who releases music under the name Oliver Anthony Music, has instantly become a topic of conversation in many households. His self-published song, Rich Men North of Richmond, debuted at number one on the Billboard Hot 100 and demonstrates the frustration many Americans, regardless of political affiliation, feel about the country's current state and its leadership. For a different reason, unified in some way again.

What unites or codifies is nearly impossible to predict, and unforeseen events can be massive disruptors and make any strategy obsolete. It is hard work to create a passion for a cause proactively. Creating collective ownership in a vision for the future and having a strategy agile enough to adjust as plans are disrupted is also hard work. But it's work worth pursuing and a must if your goal is safety excellence.

How robust and agile is your safety strategy? What are you doing to create passion proactively so it doesn't emerge reactively after a tragedy? How are leaders held accountable for creating a culture of safety excellence? If you do not have confident answers to these questions, call me. It is my passion and personal mission.

Ironically, I wrote this while waiting for my flight from Houston, TX, to Washington, DC, to finish boarding. Then, another unforeseen event: the United Airlines worldwide system outage at 12 PM CDT on 05 September 2023. This is why I try to fly earlier in the day. Delays seem inevitable lately.

"The arrival of the unforeseen reveals the depths of one's heart." — William P. Young

"Nothing is more imminent than the impossible . . . what we must always foresee is the unforeseen." — Victor Hugo

"The art of living is more like wrestling than dancing, in so far as it stands ready against the accidental and the unforeseen, and is not apt to fall." — Marcus Aurelius


Shawn M. Galloway

Shawn M. Galloway is the CEO of ProAct Safety and an advisor to leading organizations across all major industries. With over twenty years of experience in safety systems, strategy, culture, leadership, and employee engagement, he is a trusted advisor, keynote speaker, and expert witness.

He is the author of several bestselling books and has multiple regular columns in leading magazines, with over 400 articles and 100 videos to his credit. He also created the first safety podcast, Safety Culture Excellence, with over 800 episodes. Shawn has received numerous prestigious accolades and has been featured in Power 101 Leaders of the EHS World, Top 50 People Who Most Influenced EHS, Top 40 Rising Stars, Top 11 Health and Safety Influencers, and Top 10 Speakers.

He serves on the Harvard Business Review Advisory Council and the Fast Company Executive Board. He has appeared as a guest on Bloomberg, Fox News, The Daily Mail, Dubai One, U.S. News & World Report, Sirius Business Radio, Wharton Business Daily, and leading safety magazines and podcasts, reinforcing his status as an authority in the field of safety excellence.

For more information, call +1.936.273.8700 or email info@ProActSafety.com.





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