Occupational Health & Safety - October 2012
By: Shawn M. Galloway
Hearing the scores before watching Olympic competitions provides an interesting perspective. Being in the United States at the time of the London 2012 Olympics, the results are known hours before the events are broadcasted. Viewers know who won prior to watching their performance. This vantage point moves the viewer beyond results to understanding what performance contributed to it. We must think the same way with our safety measurement systems.
In last month's article, Zero Incident Goals Motivate Risk-Taking, Not Excellence, I urged readers to evolve beyond zero-based goals and initiatives. This doesn't mean setting your goal as beyond zero, as that is too vague. Let me be clear: of course zero incidents and injuries should be a goal in safety. It just should not be the goal. Once you achieve zero incidents or injuries, your measurements no longer provide insight as to how to get better. The purpose of this article is to provide a framework to measure safety excellence that is not only practical, but internally-implementable as well.
Injury data measurements will move from prescriptive to descriptive to pointless and, eventually, demotivating and misdirecting. Zero injuries does not mean success and success does not mean excellence. Excellence is achieved when successful performance is continuously repeated, unprompted, producing predictable positive results. How predictable are your results based on your measurement systems? If you achieve success, do your measurements tell you why, or even the difference in luck or purposeful intent?
What do you want in safety? Of course we want no injuries, but remember this is a negatively-defined goal that motivates failing less. What do you want to achieve? What do you want to exist that currently does not, or at least not consistently today? Like watching an Olympic event after knowing the winner, what performance would you observe that would give you a sense of confidence that great results should be expected? To get started, gather a representation of the culture and collaboratively answer the following questions:
- What does safety excellence mean? Clarity and alignment of this question first cannot be stressed enough. If you ask 10 different people in your organization for this definition, you will receive 15 different answers. Create a definition most believe in. If some do not share your goal, how can you influence their beliefs?
- What would excellence look like?
- What performance would you see from executives, managers, supervisors, employees and contractors if you had reached your definition of safety excellence? Remember the Olympic example.
- How will you measure or gather insight into whether these individuals are performing in a way that is aligned with your vision or definition of safety excellence?
- What activities or initiatives need to be deployed to create competency or structure for the desired performance to exist?
- How will you measure the impact these activities and new performance have on results?
It is important to first know where you are and have a clear understanding of the destination prior to identifying initiatives to close the gap. Once these have been clearly outlined, a customizable framework is necessary to begin measuring. Figure 1 outlines a customizable methodology to capture a better understanding of progress and consistency of expectations. Each category has proven crucial to better understanding the correlation between activity, performance and results, as well as progress.
Figure 1: Client Sample Transformational Safety Performance ScorecardTM
Safety Culture Excellence Leadership ScoreTM
What are leaders at all levels effectively doing to lead safety as a core value and progress towards excellence? While there are many things that can be identified in this category, it is important to distinguish the difference in activities and transformational performance. Certainly activities such as number of action plans, meetings, toolbox/tailgate sessions, safety work orders and average cycle time, audits, inspections, observations and percent trained are important, but do not get stuck in the easy trap of measuring just the things leaders are doing. While these may be leading indicators, by themselves it does not demonstrate progress or transformation. If you identify five primary things you desire to observe a leader doing or saying, how consistently is this occurring? How many leaders are in alignment with your desired definition of what a great leader looks like? How is this maturing your culture?
Safety Culture Excellence Maturity ScoreTM
Our research and experience has indicated nine elements of excellence in culture and performance. Using a comparison to best practices is one approach. Another is to internally determine the vision of what a mature safety culture would look like at your location. One company or location will never be like another. Many argue that comparing to other cultures is a meaningless and a sometimes demotivating exercise. What is the best you can be and where are you now? Perception surveys can be another helpful tool to be used in this category. In your results, what percentage of the perceptions reported or sampled are desirable?
Safety Culture Excellence Common Practice ScoreTM
Common sense isn't always common practice. If we know what we are directing, influencing or asking people to do, are they doing it? How often and how effective are they? Are they performing one way in the presence of others and another when no one is looking? An important piece of measurement, albeit imprecise, is what people actually do and this is a reflection of individual and organizational values. Behavior-based safety, 360 degree feedback and behavioral integrity surveys are all tools to provide this level of insight.
Incident Rate, Frequency, Cost
This is your qualifier and these are your lagging indicator results. If we are working our plan and the plan isn't producing initial or sustainable improvement in the results, we need to modify and evolve our plan. We will always be held accountable for the results, but are we influencing and holding individuals accountable for proactive performance?
Socrates was known to assert that, "A prescription without diagnosis is malpractice." After performing more research on this topic than most, and implementing many transformational and balanced safety measurement systems, a perfect pre-packaged measurement system for transforming and achieving excellence in safety culture and performance does not exist. What proves to be a transformational metric for one organization is a useless indicator for another.
Remember the purpose of this article is to provide a framework, not a prescribed approach. You will need to do much of this internally to create the ownership and motivation that the measurements are intended to generate. Once your framework has been established, continue to question the status quo. While there are a vast amount of potential leading measurement opportunities in safety, keep your focus on transformation. What one measurement would provide the greatest insight and facilitate performance and cultural transformation? Once you find this, how will you create ownership so this becomes the culture's measurement, and not just yours?
Shawn M. Galloway is the president of ProAct Safety and co-author of several bestselling books. As an award-winning consultant, adviser, leadership coach and keynote speaker, he has helped hundreds of organizations within every major industry to improve safety strategy, culture, leadership and engagement. He is also the host of the highly acclaimed weekly podcast series Safety Culture Excellence®.
For more information, call (936) 273-8700 or email info@ProActSafety.com.