Occupational Health & Safety - December 2015
By: Shawn M. Galloway
Behavior-Based Safety (BBS) is a situational tool to address, understand and facilitate discretionary incident-prevention behaviors. How well are you using this important tool and what is the workflow that supports it? Behavior-Based Safety has four main components which should be customized to fit the operational and cultural realities of your organization, to systematically:
FOCUS - Identify the precautions (blind spots) critical to prevent incidents and injuries;
INFLUENCE - Observe the practices of others to see if these precautions are being taken and provide positive feedback;
LISTEN - Gain insight into why risks occur or precautions are not being taken; and
MEASURE - Develop a metric of these precautions, develop action plans to improve safety and manage safety proactively with additional leading indicators.
Successful organizations concentrate on a few, specific precautions identified by data that will focus efforts to prevent injuries and incidents. Further, they have a process designed around the data to prioritize behaviors from injury data and the collected insights from observations of risk. Without a data-driven action plan process resulting from the insights collected during observations, people get frustrated, participation wanes and support is lost. The following is a workflow model (See Figure: Lean BBS® Process Overview) successfully used in over 5,000 Lean BBS processes.
Figure: Lean BBS® Process Overview
Analysis of Data - Incidents are reviewed to determine the variables (e.g., time of day, day of week, work tenure) and precautions to focus on.
Develop Checklist - After a Pareto Analysis is performed, the most important precautions and variables are chosen for the initial focus. Checklists vary in design styles and are often modified after the first few months. The goal is never to try to change the checklist, but rather, with data, to determine if it needs to change or remain the same.
Develop Observation Strategy - How many observers should you have? Who trains them? Where and when is it best to observe? What triggers the need to observe? What is the observation methodology? These are all common considerations when developing an observation strategy. The strategy must be made to fit the site rather than the site made to fit the observation strategy.
Develop Data Management Process - Where do people get the observation checklists? What do we do with them when finished? Who enters in the data? How do we enter in the data? Who looks at the data? Who analyzes the data? How can we access the analysis? People do things for a reason. When observations provide insights into the reasons for taking a risk (i.e., differing perceptions, other habits, obstacles and barriers to safe practices), action plans can be created and acted upon to proactively improve safety. This must fit within a data management strategy.
Develop Action-Planning Process - Questions should drive action plans in BBS: Is data quantity adequate? Is data quality adequate? Can you prioritize and select a behavior to focus on? Can you identify the influence on concerning behaviors? Is the improvement effort focused on the most important variables? What can the team focus on? What does the team need to ask for help on? Is the effort increasing safe behaviors? Is the effort improving safety?
Develop Marketing and Communication Process - In our experience, the number one reason for "observer burnout", an unfortunate common experience with BBS processes focusing more on numbers than delivering value, is lack of communication and follow up. BBS focuses on discretionary effort, so it must have a strong marketing and communication plan. What do people need to know, and how and when do they need to get it? Two additional questions will determine your effectiveness: How many people can name the precautions you are focusing on? How many people can name a recent success from the BBS efforts?
Efficiency and Value-Add Focus - If the efforts are inefficiently focused, they will become ineffective. The people involved in the efforts must be seen as customers of the process, or disengagement will eventually occur. Are you capturing and delivering value to your BBS customers and do they see your process is as efficient as it could be?
BBS is not an incentive or rewards program, and it is not just about observation and feedback. It is not a tool to blame employees for their actions. People perform based on what influences them. Sometimes the influences are within their control, sometimes they are not. Because of this, BBS should be more than a focus on awareness. There should be a strategy that guides the efforts and focuses on the customers of the BBS process. Is your workflow and strategy as efficient as it could be and do people recognize its success? Or is there more focus on the numbers and going through the motions?
Shawn M. Galloway is the CEO of ProAct Safety and co-author of several bestselling books. As an award-winning consultant, adviser, leadership coach and keynote speaker, he has helped hundreds of organizations within every major industry to improve safety strategy, culture, leadership and engagement. He is also the host of the highly acclaimed weekly podcast series Safety Culture Excellence®.
For more information, call (936) 273-8700 or email info@ProActSafety.com.